eyes
eyes

Memes as Modern Mythology

Memes might seem disposable, but behind every “relatable” image is a deeper truth about who we are and how we process the absurdity of modern life. In this episode, we explore how memes operate like modern myths — bite-sized narratives that reflect our collective fears, joys, and neuroses.

We examine how recurring meme figures — from the “This Is Fine” dog to Wojak, from chaotic TikToks to ironic shitposts — function as symbolic language for a generation raised on the internet. These aren't just jokes; they’re coping mechanisms, cultural commentaries, and emotional snapshots frozen in pixels.

Bringing in insights from media theory, Jungian archetypes, and digital anthropology, we ask: What are memes really telling us? And what does it mean that we use them to laugh at burnout, climate dread, existential crises, and the chaos of everyday life? This is your brain on the timeline — and yes, it’s kind of funny.

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References cited

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© 2025 Gui Quintel - Neorose is a case study

© 2025 Gui Quintel - Neorose is a case study